FANDOM is a fashion retail website started by Kevin Fisher and his wife Chloe. The site combines Kevin's computer skills such as web and graphic design with Chloe's experience in the fashion industry, having previously worked as a stylist and as a fashion editor for Restless Style magazine. The website got its name from Kevin's step-sister Chelsea Newman, who suggested the name as a way to make it stand out from various other sites out there. Chelsea's husband Adam is one of the site's major investors.


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